For El Passion — digital product development company — I've been asked to design brand for design system that would be widely used for quick MVPs and internal purposes development. In search for the name that gently connects with El Passion, is memorable, stands for customizability, something familiar, common and in good taste, I've found TACO. Delicious!

It has spanish temperament, can suit almost everyone, comes in countless flavours basing on basic ingredients. It's a TACO. Everyone likes taco.


Logo design key inspirations:

Elementary geometry Encouraging fun Wooden blocks Solid forms