New Software Mind's logo was created in response for company's dynamic growth and it's business partners' needs.
Software Mind is a software house company operating on a global market. Back in 2012 my concept design for new Software Mind logo has won an auction and I was commissioned to create whole corporate identity. New Software Mind logo has been created basing on precise research within company's target clients. Key inspirations were flexibility, fitting individual client's needs, innovation, dynamic changes and development and care for customers.
Typography of the new logo is combination of tradition, stability and trust with modern, dynamically growing company. Simple, classic form of letters is accented with characteristic details.